This is a great traditional Deep Diving Small Shad Hard Body Lure. It has the extra bonus of ball bearings inside to rattle away adding sound as an extra dimension to attract your target fish. This lure has a great wiggling action and bounces of rocks on the bottom effectively.
Travels around one metre below the surface so great for anything from Murray Cod in the fresh water to snapper in the saltwater. Very lightweight so not a great caster on a windy day but excellent for trolling.